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Mohamed Salah Juggles The Reno6 on Cairo’s Billboards, Promoting OPPO’s Newest Flagship Smartphone

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Mohamed Salah Juggles The Reno6 on Cairo’s Billboards, Promoting OPPO’s Newest Flagship Smartphone

From soccer fields all over the world straight into Cairo’s OOH landscape, the international sensation Mohamed Salah has once again taken the spotlight on the streets to promote the newest smartphone from the renowned mobile phones developer and tech giant, OPPO.

OPPO are no strangers to featuring major celebrities in their ads, and that strategy seems to be a very successful one, as the football champion illuminates the billboards with his charismatic presence, juggling the newest flagship smartphone with care-free aplomb. The phone itself demonstrates a daring personality that’s reflected in the bold design, boasting massive camera lenses on the back, and some contemporary curves that mirror its style’s modern sensibilities.



The ad visuals feature Mo Salah in a distinct pose, staring into the cutting edge device, which in turn seems to be staring back with striking confidence. Such earnestness is not the result of mere vanity, but the product of some truly astounding qualities that are loftily flaunted in the ad copy.

AI Portrait, Air Gestures, 50W Flash Charge, RAM Expansion, and a 65W SuperVOOC 2.0 charger are prominently exhibited on the attention-grabbing advertisement. The impressive specs are displayed on a cyan-colored background that matches perfectly with one of the phone’s colors, and Salah’s trendy jacket.


[AD] The OPPO Reno 6 is an astounding, state of the art achievement in mobile phone design. Sporting a massive AMOLED 6.55-inch display, with a resolution of (1080x2400), and a refresh rate of 90Hz and HDR10+ technology. The chipset is a MediaTek MT6893 Dimensity 1200 5G (6 nm), with an Octa-core CPU. Perhaps the most astonishing aspect is the camera utilized in the device, with a Quad camera system, that features 4 lenses. The main lens is a wide 64 MP, f/1.7, 26mm, another one is an ultra-wide lens with 8 MP, f/2.2, 120˚, and the last two lenses have 2 MP, with one for Macro photography and the other for depth.  As for the video camera, the phone supports [email protected], [email protected]/60fps.
It’s an overall impressive flagship from OPPO that proves to be a fantastic continuation for the Reno brand-line. https://www.oppo.com/eg/smartphones/series-reno/reno6-5g-warmup/

[AD] The data-driven OUTSITE OOH agency has been a consistent partner with the innovative tech giant for the past few years. The leading OOH agency manages and distributes the ad across the outdoor landscape throughout the country. With its vast connections and titanic data resources, OUTSITE OOH targets the most relevant hotspots for the ad, aiming for maximum exposure to the desired audience demographic, where the traffic is at its densest. The agency’s quick and extremely precise execution of outdoor marketing campaigns and their visuals has resulted in the high profile cooperation with OPPO. Contact OUTSITE now to execute your campaign through https://outsiteooh.com/contact-us/

Campaign Credits

Industry: Mobile Devices

Brand: OPPO

Advertiser: OPPO Electronics Corp

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Mohamed Salah | Cairo | oppo | Reno 6 | Smartphone | Brand Ambassador

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