Cleopatra not only has a great imprint in the construction and real estate field but also in many other fields. The aforementioned company has got a rousing success in both residential and touristic projects like Cleopatra Palace in Al-Shorouk, Cleopatra Square Compound in Sheikh Zayed, Cleopatra North Coast, Cleopatra in El Gouna, Cleopatra Plaza in Nasr City, and Alexandria. 

This time, the real estate developer hits the OOH scene in Greater Cairo to notify the audience about the exclusive launch of its new coastal resort overlooking a panoramic view of the mediterranean sea on the northern coast of Egypt. Smeralda Bay Sidi Heneish is located in a strategic spot that makes it the most distinguished resort, where it is nestled at kilo 247 on the Alexandria- Marsa Matrouh Road, minutes away from Ras Al-Hikma Bay and near Al Alamein International Airport.  

The visuals depict a 3D rendering of modern building designs, inspired by the Italian spirit of Sardinia, every unit overlooking one of the most beautiful beaches on the North Coast, surrounded by a wide range of amenities that customers always crave. The ad copy invites the oncoming vehicles on the roads to “Buy your Sea Front Unit & Enjoy Summer 2021 in our Hotels”, placing their hotline.  

Longing for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.

The Art & Science of OOH

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