Missing the unbeatable taste and familiarity of McDonald’s, yet craving something different? Well, the fan-favorite fast-food chain has got everyone’s backs. “The Signature” is a brand new collection of sandwiches, with both beef and chicken options. There is the New Mushroom chicken and the New Mushroom Beef, with mushroom as the main delicious ingredient, additionally, there’s the Spicy Crunchy Chicken. 

The New Mushroom Beef is on an artisan roll, a fresh quarter-pound beef patty with seasoned mushrooms, creamy bistro aioli, Swiss cheese, and crispy onion strings. While on the other hand, the New Mushroom Chicken is the same but with a buttermilk crispy chicken. The Spicy Crunchy Chicken consists of a golden-brown halal buttermilk chicken breast, jalapenos, crispy lettuce, tomatoes, melty Emmental cheese, and a luscious tomato sauce, which are packed onto a fluffy sesame seed artisan bun.



The brand is classically presented on the billboards; with a black background and the meal stationed front and center to grab the attention of on-goers. With their refreshing, iced Coca-Cola, crispy, golden fries, and thoroughly-seasoned sandwich, the ad appeals to people’s appetites. The logo and name of the collection are in their trademark yellow. People are also advised to order from the McDonald’s app on the billboard.

McDonald’s unleashed this campaign on bridge billboards and lampposts in Dubai, in the first week of August.

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