Retailers strive to supply the best offers to their customers on various ranges of essential items during the Back to School season from year to year. Therefore, the UAE's leading hypermarket chain, owned by Majid Al Futtaim in the region, Carrefour has showered the billboards with whopping offers to make the most of the great deals.   

The visuals depict a large cloud hovering over kids, carrying all key school essentials floating across a blue-tinted background. With the promotion running until September 5, Carrefour is getting ready for the new semester, offering more than 1500 products on the Back to School line, from bags, stationary, uniforms, and electrical items for all ages at affordable prices. Besides that, the customers will enjoy a reduction on big name brands like Dell and Hewlett-Packard laptops and printers, up to 50% off. 

The promotions are also available on backpacks and accessories that feature all the children's beloved cartoon characters, like Minions, Hello Kitty, Shaun the Sheep, Tom and Jerry, and Disney PIXAR's Inside Out. Parents can make the most of the great deals on stationary essentials like notepads, crayons, pens, and highlighters. 

As for the ad copy, it reveals other alluring offers, for example, customers have the chance to win free toys, iPads, and GEMS School fees with every purchase during the Back to School time. This campaign soared across Dubai after the retailer giant's last OOH campaign. The billboards sport the catchy motto “Products They Love, Prices You Like”.

This campaign emerged in the second week of August on Digital Screens, UniPole Billboards, Hoarding Billboards, and Lampposts in Dubai, Sharjah and Ajman.

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