The speed to conquer the roads, the riveting sound of an engine, the stability of German manufacturing, and the blue flash of a Ford Focus speeding by, these are the sensations conveyed by Ford’s dazzling new OOH campaign. When it comes to OOH marketing, first impressions are everything. So, it’s subtly brilliant to depict a speeding car on billboards displayed to speeding cars! Ford’s latest occurrence on the OOH landscape almost feels alive! The vivid blue color, the blurry asphalt underneath the speeding vehicle, and the shimmering sun rays reflected off the shiny exterior, all this imagery speaks volumes about the capabilities of the new car model and the excitement it radiates. The ad leaves room for the car’s design to speak for itself, showcasing its bold modern curves and edges. When the visuals take such centerstage, words take a backseat in the billboard, with minimal text flaunting the German craftsmanship, and the affordability on offer, alongside some logos at the bottom right corner, accompanied by the hotline. All of this is accentuated by the sleek slogan “Time to Focus”, boldly declaring that now is the time for Ford’s newest iteration of the Focus model, and simultaneously shifting focus to their marketing campaign. Keen to uncover more about Ford’s OOH campaign? You can find out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
