One of the most popular food destinations in the UAE, Pizza Hut, has had a noticeable presence on the OOH medium in Dubai with a new campaign, promoting the new easy-to-use app to the oncoming vehicles, alongside a whopping discount to enjoy in each order.

The ad gives a glimpse of the platform interface, where a slice of pizza is protruding outside the framework of the smartphone. Furthermore, the renowned brand's logo of Pizza Hut pops up with a message to convey that the new mobile app is now active, and operational for orders. The red color implies that the food brand is keen to abide by its brand identity, on the other hand, the bold color scheme grabs attention on the roads, using it as a call-to-action. 

This campaign turned up in the second week of August in limited locations on Hoarding Billboards in Dubai, as well as on Lampposts billboards in Dubai and Sharjah.

The Art & Science of OOH

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