SHEIN rises on UAE's OOH platform, launching an exclusive summer 2021 collection in collaboration with Almahra, Bahraini actress and celebrity who is the new face of SHEIN. The collection consists of endless options and styles suitable for both daily wear and special occasions. It features three main themes; Daily Simplicity, Chic Pursuit, and Exquisite Grace, which fit different segments' tastes and styles.
Almahra is a Bahraini actress who was awarded the title of "Most Beautiful Model" in 2013, while she was beginning her artistic career. The SHEIN X ALMAHRA Inspiration Collection launches for the first time, and there is no better occasion than Almahra's birthday to celebrate the enduring partnership between the actress and SHEIN, to inspire consumers of the Middle East with multiple iconic pieces, carefully curated by the fashionista and the emerging summer trends.
The ad copy demonstrates the dedication of the brand to design and provide an exclusive capsule wardrobe. The visual also educates consumers that they can use the code AU21 for SHEIN X ALMAHRA Inspiration Collection sale, showing Almahra wearing elegant and stylish outfits. The ad uses an electric purple background which is known to; uplift the mood, calm the mind, and encourage creativity. The color is commonly used for luxury brand advertisements since it makes a strong impression on the eyes of passing audiences.
The campaign is a relatively new one that was released during the first week of August in limited OOH spots across Dubai, taking the form of a Digital OOH campaign (DOOH).
Industry: Fashion Wear | Mobile Apps
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Promotional Campaign | UAE | United Arab Emirates | SHEIN | SHEINXALMAHRA | Almahra | Inspiration Collection
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