A bold and sophisticated automotive design is on full display in Peugeot’s new OOH campaign, quickly dominating the Cairo billboards’ scene and outdoor marketing. The reputable car manufacturer is no stranger to taking the spotlight with its marketing campaigns and advertising prowess. The new 301 model is proudly flaunted across the billboards, boasting its modern European design, and an attractive 5000 EGP discount on the Active model.

The ad’s star vehicle is portrayed speeding down a highway, with one image showing its front, and another showing the car’s rear, showcasing the entire design and its gracefulness. The visuals divide the ad copy into two sections, one containing an image of the car, while the other’s hosting the brand’s logo and iconic lion figure on a pristine white background that emphasizes the professional and reliable aesthetics of the brand. The hotline, as well as the sponsors, are featured at the bottom white strip. The entire arrangement of the ad is a reflection of the organized nature of the company and its concise and precise methodology.

To uncover more on Peugeot’s campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations.

The Art & Science of OOH

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