Dubai Summer Surprises (DSS) presents award-winning DJ and producer Paul van Dyk on the UAE's Digital-OOH scene. This August, the electronic dance music star is bringing his SHINE Ibiza Residency to the Emirates, Live in Dubai. He'll be taking over the decks at Coca-Cola Arena to spin some of his best beats on the 19th, alongside Egyptian DJs and producers Aly & Fila. SHINE DXB is all set to take center-stage at Coca-Cola Arena, to bring a unique and authentic Ibiza-style experience for dance music fans. Van Dyk has been a staple of the electronic trance music scene since the mid-1990s and he was one of the first artists nominated for a Grammy Award. The celebrated Egyptian Duo; Aly & Fila, announced to be part of the Shine DXB lineup since Aly El Sayed Amr Fathalah and Fadi Wassef Naguib have achieved international recognition throughout the years. Presented by international festival organizers, Pico Pro, a photograph of van Dyk is used in the campaign visual as he stands under the night city sky, portraying Shine DXB's bright and catchy logo in the background. The ad copy also portrays the main sponsors' logos; Virgin Radio Dubai, as well as, Dubai Calendar, while tickets are highlighted to be available at Coca-cola-arena.com. DJ Paul van Dyk's name is in cyan blue which tends to evoke feelings of excitement and represents open communication from and between the heart and the spoken word. The color relates to the electronic age, the world of computers, and communication, which makes it a perfect color for the prioritized ad copy. Other details in the ad are in pink, which is a very youthful, fun, energetic, and exciting color that's also bound to draw ongoing vehicles' attention. The DOOH campaign is a fairly new one that was released during the second week of August across Dubai.
