Namshi pops up on UAE's billboards bringing the latest and trendiest "Back to School" collections for kids that include clothing, bags, stationary, and more. Namshi's prior appearance on Dubai's OOH scene raised awareness about the "Trend of Season Sale", the fashion and accessories brand is now back even stronger on UAE's billboards, with a 30-70% discount on school necessities for kids, celebrating the near arrival of the academic year.
The ad copy informs potential consumers that the promotion is "Starting 8th August" and that Namshi's application can be downloaded from both the App Store and Google Play. The campaign uses a very creative design, dividing the ad banner into sections with different aesthetics that portray different target audiences. The first box shows a young girl preparing to go back to school in sporty wear, while another division displays a photograph of 2 young girls wearing Adidas and premium brands, while the right part of the banner represents the older target audiences that are getting ready to go back to campus, college, or work. Another visual uses the tagline "Biggest Deals of The Season" displaying two teenagers wearing trendy outfits. Another visual uses the tagline "NO. 1 Online Fashion & Beauty Destination" which is bound to excite consumers to check out the hot offers. Another ad copy used is "1300+ Brand" which indicates the variety of brands offered at Namshi.
The campaign is a relatively new one that was released in the second week of August in the form of digital screens, hoardings, and lampposts across Dubai city.
Industry: Fashion Wear
OOH Size: Digital Screen | Hoarding | Lamppost
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Namshi | Promotional Campaign | UAE | United Arab Emirates
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