MBG, Master Builder Group is one of the largest, pioneering real estate developers in the Delta area. The company has climbed on Greater Cairo's OOH arena to launch and raise awareness on their latest business complex project W14 or White 14 which is located Downtown in Egypt's New Capital. MBG's projects tend to vary, revolving around residential, medical, educational, architectural design, construction and social communities.
MBG's previous campaign reflected this very fact, by advertising for "A Whole New Perspective" to the real estate industry, by presenting PUKKA New Capital and Rivergreen Medical Complex. MBG Developments is currently shining on Cairo's billboards announcing the launch of its mixed-use business complex White 14, through a minimalistic, and extremely creative advert that maintains a strong and solid royal blue shade for its iconic branding approach. MBG's previous campaign used a bright red color for PUKKA and Rivergreen, however, the deep blue color chosen for W14 is vivid and more likely to make an immediate impression for ongoing vehicles. The ad copy also uses a huge font to portray the "W14" logo, pointing out that the "W" stands for White. The logo is in white along with MBG's unique logo. The tagline "Downtown Business Complex" and hotline "16603" are also included in the ad copy, in a professional grey shade.
To uncover more on MBG Development's campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations.
Industry: Real Estate
Brand: MBG Developments
Region: North Africa
Tags: Awareness Campaign | Branding Campaign | Cairo | Egypt | MBG Development | W14 | White 14
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