Staying at home has been made fun with 6TH STREET's massive online shopping platform that poses itself as the go-to destination for every kind of consumer. Club Apparel and 6TH STREET's previous campaign offered VAT-Free shopping on Dubai's OOH landscape, however, the UAE-based brand is back on billboards with the launch of its newest campaign, celebrating Back To School season, with its diverse collection of kids wear, backpacks, school stationery, shoes, and much more. 6thstreet.com provides the hottest fashion and lifestyle trends from over 500+ premium and global brands and delivers straight to doorsteps. The brand establishes itself as a one-stop-shop for style-conscious women, men, and kids, offering collections from international brands such as Sketchers, Adidas, Crocs, and Nike, whose logos are represented in the ad copy. The advert encourages consumers to shop online using the main tagline Everything You Need To Get Back To School, using a photograph of a girl's backpack designed in pink, with a drawing of a flamingo floaty and mini ice-cream, donut, and slushy stickers. The photograph also displays a pink water bottle leaning on the backpack. Another photo used in the campaign displays a selection of running and training school shoes along with lunch boxes and notebooks. All this imagery gives the joyful vibe of going back to school. The campaign is a fairly new one that was published during the first week of August at limited OOH spots in Dubai in the form of hoardings.
