As Summer draws to a close and teachers, parents, and students get ready for their back to school preparations, the global leader in the performance and lifestyle footwear industry, SKECHERS UAE has turned up back on Dubai’s OOH scene to stir up the target audience by a new offering after its latest OOH campaign. On huge Hoarding Billboards, the visuals portray a shoe from SKECHERS on a perforated paper with a yellow-themed background. The yellow color radiates cheerfulness, happiness, optimism, hope, enlightenment, and a promise of a positive future. That's why it was used as a background to the visuals, where it hosts some fun scribbles and doodles that give the whole ad a pleasant vibe of childish whimsy. On Lampposts and Digital Screens, The ads depict bags and school kits for kids, where the ad copy promises that with SKECHERS' “Back To School”, it will be giving away free bags and school kits when the consumers purchase stylish footwear for their kids during the “Get A Free School Kit When You Buy Any Kids Shoes” promotion, hence, parents get to save money and keep the kids happy with their new school goodies. The offer is “Exclusively Available Across SKECHERS Stores”. This new campaign has shown up in the first week of August in limited locations on Lampposts Billboards, Hoarding Billboards, and Digital Screens in Dubai, Sharjah, and Ajman.
