Etisalat’s recognizable presence on Dubai’s OOH scene gets another boost with its latest campaign. The last time the telecommunications giants appeared on billboards was to announce the discounts and benefits available on the freedom bundles.
This time Dubai’s streets get another outdoor campaign from Etisalat for their Wasel Flexi Plan. The ad copy uses the reliable combination of black and green associated with the brand, as well as a creative image of a phone with empty slots in it, which in turn can be filled with icons of data, messages, Flexi minutes, preferred number, and unlimited internet calling, highlighting the plan’s titular flexibility.
The Wasel Flexi Plan offers complete freedom to build the service plan according to one’s needs. Minutes and data can be chosen freely, with a limited-time double data offer, limitless calls to a selected Etisalat mobile number, a wide variety of add-ons to pick from, and more.
Etisalat’s new campaign popped up on Dubai’s billboards and digital screens in the first week of August.
Advertiser: Etisalat UAE
OOH Size: Bridge Billboard | Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Etisalat | UAE | Flexi Plan
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