A Triple Flaming Threat Emerges on Cairo Billboards With The Collaboration of Cheetos, Doritos, and Crunchy

Spicy flames engulf Cairo’s OOH scene as Cheetos, Doritos, and Crunchy take the hot spotlight to promote their piquant alliance. The snack giants invite audiences to partake in the new extremely hot flavors, with taglines that emphasize the crunchiness as well as the spiciness of the products. The phrase “Try the new flamin hot flavor” dares consumers to try these new flavors, if they can withstand their incredibly sapid taste.

The solid charcoal black background serves as the perfect backdrop to accentuate the bright shades of red and orange that comprise the blazes that envelop all of the billboards. The bags themselves emit heavy smoke as if to indicate they’re on fire, from all the heat contained within. The three brands take center stage, almost as if they’re a gang, coming to assert dominance on their turf in the snack industry.

One of the ad visuals is dedicated to the tagline “Flamin Hot”, written in both English and Arabic on a fiery strip of flames, with cinders and sparks surrounding the bold phrase, playing up the blazing aesthetic. The combination of all this imagery and phrases work together to send an audacious invitation for the audiences to try all the new flavors.

Hungry for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.