Pepsi never ceases to impress everyone with its creative campaigns that generate excitement, audiences get more hyped when these campaigns involve the iconic star Amr Diab. As a strong brand, Pepsi needs a prestigious ambassador like Amr Diab to represent them. Therefore, the megastar has been known for his long history of collaboration with Pepsi by making strong appearances in their campaigns and ads.
Since no summer is complete without Amr Diab, a few weeks ago, Pepsi released a vital advertisement, starring Al Hadaba "Amr Diab". In this commercial, Amr Diab dominated people's hearts and ears as usual with his melodious and signature voice, getting them to dance to the rhythm of the smash hit "Et'al" or "اتقل". After the cheerful ad, Amr Diab set the OOH scene on fire across Greater Cairo, partnering with Nay for Media and Pepsico Egypt to promote Al Hadaba bottle, under the motto of “Summer Means Al Hadaba”.
The visuals retain the summery vibes and rejuvenating aesthetics associated with Pepsi, Amr Diab, and summertime fun. Where it captures the sunny and breathtaking feeling of summer on the beaches, putting the spotlight on Amr Diab, who’s holding a refreshing bottle of Pepsi. Other billboards present the Pepsi bottle standing tall on a golden beach, flaunting its large size of 350 ml.
Longing for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
Region: North Africa
Tags: Al Hadaba Bottle | Amr Diab | Awareness Campaign | Pepsi | PepsiCo Egypt | Pepsi Egypt | Amr Diab Pepsi | Et’al | Al Hadaba | Brand Ambassador
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