After RAKBANK's last appearance on Dubai's OOH landscape promising to avail 10% cashback on all wallet spendings, RAKBANK is back on billboards with a powerful promotional advertisement as part of DSS (Dubai Summer Surprises), offering consumers to save up to 50% on over 100 million products from all around the world at desertcart.ae. RAKBANK's astonishing deal provides RAKBANK cardholders a 50% discount which is valid until the 31st of August 2021. Desertcart is a one-stop shop that has been pushing the limit of what can be accomplished by combining contemporary technology and efficient supply chain management, with a massive variety of cataloged products on the website from all around the world, at a breathtaking delivery pace. The ad visual adopts an Arabian Desert aesthetic which relates to the Emirati-based market and is consistent with the name of the website “desertcart.ae”, which RAKBANK is currently in partnership with for DSS. The ad copy also highlights RAKBANK's main slogan Simply Better, which is bound to grab the audience's attention. With an abstract graphic design of an Arabian Sahara, the sun, and camels, the advert gives off vibes of authenticity and great respect for cultural heritage which is certain to fascinate the GCC (Gulf Cooperation Council) community. RAKBANK's DOOH campaign, as part of DSS, is a relatively new one that was distributed at limited OOH spots in Dubai, during the first week of August.
