Everyone will want to book their calendars for the super exciting event taking place in Dubai for the very first time… Summer Restaurant Week! This gourmet event launched by Dubai Summer Surprises is for foodies, families, friend groups, and anyone looking for an affordable meal. As announced on their OOH campaign, it’s from the 11th of August to the 21st. Event-goers can choose from 30 of Dubai's most elite restaurants' set menus. Throughout the 11 days, popular restaurants throughout the city will be presenting special summer menus at a fixed price.

For a limited time, connoisseurs will be able to experience delectable breakfast, scrumptious two-course lunches, magnificent three-course dinners, children's menus, and much more, with reasonably priced menus. Rhodes W1, Carnival by Tresind, Hillhouse Brasserie, Maison Mathis, Mama Zonia, Al Nafoorah, and others are among the venues on the list. The restaurants offer a variety of cuisines, including Indian, Thai, American, Pan-Asian, Lebanese, Mexican, and more. So everyone can find what they’re looking for to please their palate. 

These visuals convey the promise of good prices and top-notch foods in a coherent manner. With a dark background to show the mix of luxury and simplicity, the billboards are home to an array of various cuisines; from pizza, to a Thai bowl, to an oriental plate, and to steak. Moreover, the visuals present the date and the prices of breakfast (from AED 65), lunch 2-courses (from AED 95), dinner 3-courses (from AED 150), and the kids’ menu (from AED 25). 

“Dine Out at Dubai’s Best Restaurants at Tasty Prices” is stated right beneath the name and logo. It’s not forgotten to mention that this event is brought by Dubai Summer Surprises. Orange is used to highlight some of the words, such as the prices, the dates, and the name, to draw attention and arouse feelings of enthusiasm. It’s known in food marketing that orange is one of the colors used to spark appetites.

The limited, new campaign rose in the first week of August, on digital screens in Dubai.

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