The well-known home appliances brand, Zanussi has proliferated across Greater Cairo’s OOH arena, starring Hanady Mehanna and Ahmed Khaled Saleh to promote Zanussi's home appliances, supported with innovative and sophisticated technology. The new campaign landed directly on the billboards after its latest OOH campaign

The married couple, Hanady Mehanna and Ahmed Khaled Saleh have recognizably taken the spotlight in Zanussi's ongoing campaign as ambassadors of the brand, they are featured posing alongside an assortment of cutting-edge home appliances. 

The visuals manage to convey a clear promise and a strong statement that Zanussi can "Make Your Life Easier", focusing on Refrigerators and gas cookers in specific. Zanussi's refrigerator is perfect for keeping food fresh for 7 days, thanks to the Taste Guard and Taste Lock Crisper that kill 99.8% of bacteria, whereas Zanussi cooker gas includes a special grilling rack with skewers. The aforementioned appliances appear on two backgrounds, exhibiting an aqua green wall and a white wall with modern spaces.    

Are you interested to know more details about Zanussi’s OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.

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