LASIRENA GROUP took over Cairo's OOH scene once again with picturesque billboards, advertising Cape Bay Sokhna. The distinguished real estate developer flaunts the tagline “the nearest spot”, as it is offering luxurious chalets of varying sizes, starting from 50 meters, at Cape Bay Sokhna, which is only 60 minutes away from Cairo. The distinguishable ad also promises reasonable payment solutions, with installments for up to 15 years, celebrating the company’s 15th anniversary.

As for the ad design, it displays a rather enchanting presentation. With a crisp, 3-panel layout, the left and right ones are dedicated to showing alluring images of sunsets and sunrises on serene beaches with palm trees, giving a warm and inviting atmosphere to the whole advertisement. The bottom corners are reserved for the hotline and company’s logo on the right and left respectively on most of the billboards.

The solid red middle section contrasts beautifully with the natural beauty of the accompanying images, giving the ad copy a solid structure and a soothing vibe.

Are you interested to unveil more details about LASIRENA GROUP’s OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.

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