Emaar Malls penetrates Dubai's evolving OOH landscape using a massive awareness campaign that is bound to attract shopping lovers, as well as families and friends looking for something fun to do, towards Emaar Malls’ various shopping destinations. The distinguished aforementioned real estate giant identifies as the Developer of Premium Shopping Mall and Retail Assets. Some of Emaar Malls assets include; Namshi, with its totally unique online shopping experience, The Dubai Mall, which is located in the heart of prestigious Downtown Dubai and is known to be the world's largest and most-visited retail and entertainment destination, Dubai Marina Mall, with its vibrant waterfront lifestyle, Gold & Diamond Park, with its signature style, Souk Al Bahar, that blends the classic with the contemporary, and last but not least, The Ranches Souk, that features many retail and leisure amenities. Emaar Malls’ prior campaign promoted summer shopping at The Dubai Mall with the chance to earn 15% Bonus Skywards Miles. However, Emaar is back on Dubai's digital OOH scene raising awareness on the different leisure activities provided at Emaar Malls’ properties. The ad copy uses the main slogan Come Together at The Heart of It All, which elaborates on the sub-motto that translates to Family and Friends’ Enjoyment is Under One Roof. The campaign also uses three keywords; Shop, Dine, and Entertain which reflect on the nature of activities available at shopping malls by Emaar. The Shop visual displays a woman who is happily shopping at one of the malls by Emaar, while the Dine visual shows a luxurious dinner. On the other hand, the Entertain visual portrays a family consisting of different age groups, enjoying leisure time together at the movies. The campaign mostly uses a white background behind black typography, keeping it simple, evoking vibes of sophistication and elegance with the black color, and symbolizing positivity and freshness with the white. The campaign is a relatively new one that was released during the last week of July in limited DOOH spots across Dubai city.
