It has been two years since the Arab World’s leading pop star, Mohamed Hamaki released his last album, “Kol Yom Men Dah” or “كل يوم من ده” that struck billboards in its latest OOH campaign. This month, Hamaki has proven to be a force to be reckoned with, which was clearly shown by his strong comeback across Egypt's OOH and DOOH media scene to launch his newly released album #Yafatenny, produced by his own company Ki Records. A few days later, Hamaki unveiled the first song “Zayaha Meen” of his new album on all music platforms including Anghami, Spotify, Apple Music, and Deezer Music.
As for the ad visuals, the megastar Mohamed Hamaki is featured with a striking pose, casting his shadow behind him on a silver background. The minimalist color scheme used in the ad helped to keep the focus on Mohamed Hamaki and the new album's title "Yafatenny" or “يا فاتني”, as well as Ki Records' logo, spotlighting the simplicity of its design. Creatively, the letter "K" of Hamaki's name is derived from Ki Record's unique logo design, which grabs ongoing vehicles' attention on the highways.
To delve deeper into details about Mohamed Hamaki & Ki Record’s OOH campaign, and get to know more about Egypt’s OOH scene (such as OOH types, kinds, media plan, budget, locations), make sure to visit Monitoring Out-of-home (MOOH), Cairo and Dubai’s dedicated OOH media intelligence company.
[AD] The first release of Ki Records comes for the superstar Hamaki, both lanched the album online with the first song “Zayaha Meen” or “زيها مين” which is garnering more than 4.2 million views and ranking as the first on Youtube Music’s playlist in just 3 days since it was launched on Thursday. As a result, the audiences’ hype levels went through the roof for Mohamed Hamaki once again; prompting them to enjoy his tunes and dance to the beat and rhythm of "Zayaha Meen". The superstar needs no introduction, he has consistently set the music scene on fire with his hit songs, such as “Ya Sattar”, “Haga Mestakhabeya”, and even back to “Wahda Wahda” and “Ahla Haga Feeki”. He is no stranger to dominating people’s hearts and ears with his signature voice and unmistakable energy. His newest hit “Zayaha Meen” was written and composed by the award-winning composer Aziz El-Shafei. The new album features 12 songs, including "Ya Naseem Habibi Nessem" or “يا نسيم حبيبي نسم” also produced by Ki Records. In addition, Hamaki teamed up with a group of renowned and prestigious composers and poets like Amir Teima, Aziz El-Shafei, Amr Mostafa, Tamer Hussein, and Ayman Bahgat Kamar.
You can learn more about the superstar via
[AD] The campaign is powered by OUTSITE OOH Media Agency, with a solid strategy of placing the message in the heart of the action, however, the clear artwork of the campaign can capture the attention well even in the cluttered areas. With an extended portfolio of achievements, accomplishments, and successes, Egypt’s innovative outdoor advertising agency OUTSITE OOH managed and deployed Hamaki and Ki Record’s campaign all over Egypt with its vast knowledge and methodology. The agency that's known for its unique tactical strategies is running this campaign with a particular focus on strategic and prime locations that target the dense traffic of the intended segments of the brand, which include a wide range of audience demographics especially youth, teenagers, and millenials. Worth mentioning that the campaign deploys DOOH media and a mix of OOH types to ensure the best visibility with maximum reach and a high frequency of audience exposure across Egypt.
More information about OUTSITE OOH can be found on https://outsiteooh.com/
Brand: Mohamed Hamaki
Advertiser: Ki Records
OOH Agency: OUTSITE OOH Media Agency
Region: North Africa
Tags: Album Release | Anghami | Awareness Campaign | Mohamed Hamaki | Spotify | Hamaki | Ki Records | Yafatenny | Zayaha Meen | Amir Teima | Aziz El-Shafei | Amr Mostafa | Tamer Hussein | Ayman Bahgat Amar | Nassem Habibi Nassem | Kol Yom Men Dah | Apple Music | Deezer Music | Youtube Music Playlist | Ya Sattar | Wahda Wahda | Haga Mestakhabeya | Ahla Haga Feeky
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