The famed Dubai-based movie theatre, ROXY Cinemas, has popped up on Dubai's prime billboards with an exciting Digital Out-of-Home (DOOH) campaign to offer customers a chance to win a trip to Madrid. ROXY Cinema's last campaign invited family audiences to watch Fixies vs. Crabots, but the widely loved movie theatre is back on Dubai's OOH arena hyping DC comics’ lovers for the new Suicide Squad movie, which is telling an exciting story starring the most dangerous super villains and antiheroes in the world; such as  King Shark, Bloodsport, Harley Quinn, Rick Flag and others. 



The campaign informs passing viewers that the phenomenal movie will be in theatres starting from the 5th of August. Warner Bros. recently spiked Dubai's billboard landscape, raising maximum awareness on the release of the movie featuring some of the most prominent movie stars in the world; like John Cena, Margot Robbie, and Idris Elba, who have recognizably taken the spotlight. Warner Bros’ collaborative efforts with Roxy Cinemas are offering an astonishing opportunity to win a trip of a lifetime to celebrate the summer release of 'The Suicide Squad'. The offer is valid for online bookings, where the power-team of Warner Bros. and ROXY Cinemas will provide one lucky cinema-fan a dream trip with an incredible two-night vacation at ParqueWarner TM, Madrid, including complete access to the DC Super Heroes World, where the winner will get the chance to meet all their favorite DC characters and enjoy the park's iconic and thrilling rides. The ad copy informs the long-awaiting audiences that they can book now via "THEROXYCINEMAS.COM" or the ROXY App.

The campaign is a relatively new one that was distributed at limited OOH spots across Dubai during the last week of July on Digital Screens and Hoardings. 

The Art & Science of OOH

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