Banque Du Caire is consistently supporting Egyptian champions, where it is considered one of the biggest supporters of sport. With the Olympic Games Tokyo 2020, Banque Du Caire has made a strong appearance at the OOH arena in Cairo. This new campaign swept the billboards after promoting their new rewards program "X2 Qahera Rewards" for double points in its previous OOH campaign.

On a black-themed background, the campaign features truly significant champions, sponsoring a list of Egypt's top athletes in different games who are representing the country in the Olympics Games Tokyo 2020. This list features the Egyptian taekwondo champion Noor Hussein who won the gold medal at the African Taekwondo Championship. Moreover, the visuals include the table-tennis player Dina Meshref, swimmer Ali Khalaf Allah, gymnast Ali Zahran, karateka Ali El-Sawy, powerlifter Sherif Othman, equestrian Kareem Elzoghby, the professional squash player Nour El Sherbini, and last but not least the 3 basketball champions; Omar Hesham, Reem Moussa, and Anas Osama.

On the other hand, the former footballer Ahmed Hossam, who is publicly known as Mido made a special appearance on the TV commercial and the billboards, encouraging people to join Banque Du Caire in supporting 10 players competing at the top level, including the 1st world-ranked squash player. These visuals evoke a sense of pride and send a message of encouragement to the players and their supportive audiences during the Olympics Games Tokyo 2020. 

The aforementioned black background is stylishly contrasted with a practical white stripe at the bottom of the ad copy, featuring relevant information such as the website, bank logo, and related social media platforms.

Do you want to delve deeper into details about the Banque Du Caire’s OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company

The Art & Science of OOH

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