Pre Developments makes an appearance on Cairo's OOH landscape with its latest teaser campaign that features the real estate company's rebranded logo. Pre Developments, founded in 2017, is an Egyptian developer, investor, and operator of mixed-use real estate developments in Egypt. Some of Pre Development's significant projects include; Stone Park, Stone Street, Stone Residence, Hadaba, and the latest project, Jebal El Sokhna.

The campaign's sudden emergence in Cairo's advertising scene is causing curiosity in target customers, especially since the campaign's details remain unknown. People have no clue as to what Pre Developments is planning to soon reveal, advertise for, or launch. The advert adopts an innovative and out-of-the-box appeal by editing the logo to make the "P" in 'Pre', stand on a row while the "Re" in 'Pre' is right below it, forming an "L" layout. The "Re" was then developed to be used in the campaign as "Relive", "Re-look", "Re-dream", and "Re-design". The mottos used reflect that with Pre Developments, one can rejuvenate and start anew. Using part of the logo to send an advertising message tends to really establish a powerful brand identity in the consumers' minds. The Re-look visual demonstrates a woman whose eyes are shining in wonder and inspiration, while the re-dream visual uses a photograph of purple skies that stir uplifting vibes. The advert uses a black background since, in color psychology, black is a symbol of mystery, power, elegance and sophistication. The typography of the logo "Pre" is in white and red, to pop out against a dark background. These colors represent wholeness, simplicity, new beginnings, as well as passion, stimulation, and power. 

Would you like to unveil the mysterious OOH campaign? The OOH types, kinds, media plan, budget and locations will be revealed by Monitoring-Out-Of-Home (MOOH), Cairo's dedicated media intelligence company, the instant Pre Developments reveal their upcoming campaign.

Campaign Credits

Industry: Real Estate

Brand: PRE Developments

Advertiser: Pioneers Real Estate

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Country: Egypt

Region: North Africa

Tags: TBD | Teaser Campaign

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