Mansour Automotive rises on Cairo's billboards with an inspiring and bold campaign launching the newest Opel Corsa. The car induces everyday driving fun and innovative car technology that has made the Opel Corsa the center of attraction this year, with its phenomenal digital cluster that is an easy-to-use infotainment system allowing drivers to maintain focus on the road with a touchscreen that provides the freedom of communication and entertainment through voice control, audio streaming and Bluetooth. The Opel Corsa also has premium features of comfort, and a convenient loading space for travel as well as LED headlights that provide high-beam visibility, lane departure, warning configuration and a 180-degree panoramic rearview camera. Opel's previous campaign announced Opel Grandland's extra safety assurance. The German car manufacturer is now back on Cairo's OOH arena launching the exceptional Opel Corsa using the main tagline Play by New Rules. The campaign uses a shutter speed shot of a red Opel Corsa driving on an over-bridge, with the still image portraying how smooth, trouble-free and glossy the car is, which is a new concept for Opel's graphic OOH designs that is bound to grab the attention of oncoming vehicles. It is hard not to notice a bright red car no matter what the make or model since it indicates energy, ambition, power and confidence, and creates consumer desire towards having these qualities. To uncover more details on Opel's campaign, check out Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence agency and analysis system active in Cairo and Dubai for information regarding campaign types, kinds, budgets, locations and more.