National Bank of Egypt (NBE) has showered Cairo's OOH arena with a credit card summer offer, after introducing its first-ever new generation of bank branches, where services are now executed via electronics and digital channels. The orange color of the background is used to draw attention as well as to spark enthusiastic feelings towards the displayed offer. In the same vein, the green color is utilized to create a sense of security and trust in the brand. In addition, the two colors reflect the brand identity of NBE, which shows how they abide by it. This campaign landed on the OOH scene to announce that for every 1,000 EGP spent from your credit card, there will be a chance to enter the prize draw to win 5,000 EGP cash every month which will be credited to the card over a year. To spread summer vibes, the visuals portray an individual relaxing in a pool with an inflatable pool lounge that takes the shape of the cash prize, as a metaphor of showering credit cardholders with a special offer over the duration of the whole year. At the bottom space, they offer their hotline with an official website for more inquiries. Are you keen to know more regarding the National Bank of Egypt’s campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.
