The leading telecommunication company in UAE, Etisalat has invaded the OOH arena with a new promotional campaign to present distinctive benefits of Wasel Line. This new OOH campaign emerged after alluring the customers with a discount of up to 65% on a wide range of devices and accessories during the Dubai Summer Surprises (DSS) in its previous OOH campaign

Etisalat has spread across Dubai's billboards with its famous tagline “Together Matters” to provide two visual designs, conveying two different messages. For the first time in the UAE, you have the privilege to make unlimited international calls to anyone at any time in your home country with Wasel prepaid to any 5 numbers for only AED 119 per month when you dial "*135*119#" for the subscription. 

With Wasel's Super Hour Data Access, get all the data you need from unlimited streaming, browsing, and downloading when you pay AED 3 for 1 hour at speeds of up to 3 Mbps, all you have to do is to dial “*800*5#”. 

This campaign started in the third week of July with limited locations on Bridge Billboards and Digital Screens in Dubai.

The Art & Science of OOH

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