After sharing the newest menu additions in Dubai; the Dipping Box and Dipping Bucket, KFC launched the same menu items on billboards across Egypt on the third of August. KFC, one of the biggest fast-food chains worldwide, is tempting consumers for a taste of their newest meals. The Dipping Box includes 3 pieces of chicken, 2 strips, 1 coleslaw, fries, 1 Pepsi, and 2 sauces. The Dipping Bucket, on the other hand, is bigger and can satiate more people, as it has 15 pieces of chicken, 5 strips, 1 family fries, 1 large coleslaw, 3 plain rice, 1 large drink, 3 buns, and 4 sauces. 

The visuals utilized in this campaign make our mouths water from how delicious and appetizing everything looks. The pictures of the food are shot expertly, showcasing all the items inside of the meals in a delectable way. The visuals showcase the flavor of the food and the texture, giving us a feel of how crunchy and tangy the food is. Each of the meals; the Dipping Box and the Dipping Bucket, have their own billboard design, and the billboards themselves have English and Arabic versions. The visuals succeed in giving KFC’s latest meals major appeal and remind us of the brand identity with the black, white, and red used. Their contact information, whether the hotline or social media are written down below, as a call to action. 

Are you keen to know more regarding KFC’s campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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