After Cartier Pasha’s watch rocked Dubai's billboards, featuring a squad of celebrities like the academy award winner Rami Malek, megastar Maisie Williams, hotshot musicians Willow Smith, Jackson Wang, and Troye Sivan in its latest campaign, Cartier took over Dubai’s OOH scene to encourage audiences to unleash their inner gentlemen and to take one whiff of Pasha De Cartier perfume. The visuals portray a 100 ml bottle of Pasha De Cartier within a circle on a white and black-themed background, surrounded by shaded people. At the bottom space, an ad copy highlights that Cartier De Pasha is “available at Cartier’s Boutiques and Bloomingdale’s at Dubai Mall”, featured in a small and black font. Pasha De Cartier was one of the most distinguished releases of last year, garnering amazement. Pasha De Cartier is packed in a very classy bottle, with a cap that's upgraded with a blue gemstone on the top. Which suits the cold weather and breezy summer nights, designed for elegant, and contemporary men, with its long-lasting legacy. The campaign permeated across Dubai in the second week of July in a limited location on Digital Screens.
