It seems that annoying mosquitoes and all flying insects love summer just as much as we do, as with the arrival of summer season, they start to be more prolific and active. Therefore, SC Johnson & Son Inc has released a new campaign to take over the billboards of Greater Cairo to promote its flying insect killer spray, Raid. This campaign has turned up since a year of disappearance from the OOH arena in its last OOH campaign.
This campaign succeeded in grabbing attention on the roads due to the die-cuts they used, which made it a creative concept. In other words, the portions of the slipper, Raid, and mosquitos' wings were spotted outside the billboard's framework. On the other hand, the visuals depict a slipper trying to get rid of a mosquito. However, just one whiff from Raid's insecticide got rid of the annoying flying insect. This reassures and demonstrates to the audiences the "power that can protect you", appearing on a yellow splash. Moreover, Raid is touted as a "guaranteed efficiency" with "odorless", also featuring on a yellow splash to be more focused in the ad.
Do you want to delve deeper into details about the SC Johnson & Son Inc’s OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
Industry: Home Care Products
Advertiser: SC Johnson & Son Inc
Region: North Africa
Tags: Awareness Campaign | Creative Concept | Raid | Summer Campaign | Summer | SC Johnson & Son Inc
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