Bepanthen invades Greater Cairo's OOH marketplace, promoting for a lifetime of skincare with the Bepanthen family. The Bayer Skin Care brand aims to speak to mothers as well as other family members since the fairness pharmaceutical cream provided by Bepanthen offers a gentle protection that you can trust. The cream has properties that can treat dry skin, your baby's skin, minor wounds & eczema. The campaign uses the powerful appeal that our skin helps us connect to the world even though we take such facts for granted, & that unhealthy skin can have a serious impact on your life. The ad copy demonstrates the Bepanthen Lotion & Skin Moisturizer while highlighting that the product contains 0% scent. The advert also informs consumers that the cream includes a high rate of pro-vitamins such as B5, and this reflects that the company has spent over 75 years specializing in developing solutions that are bound to heal your skin from most problems, keeping it hydrated, healthy and moisturized. The campaign's main color scheme revolves around light or baby blue which is a peaceful & calming color that is associated with reliability and trustworthiness. To find out more about Bepanthen's campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations.
