Housing & Development bank is tempting you to open a savings account and have the chance to win a Mercedes A180 over Cairo’s billboards through an OOH campaign. The ad copy states that “5 cars, monthly withdrawal, competitive return” as well as “Housing and construction card ... buy what you need with the lowest prices and the longest time period”. Another slogan is used which is “Enough drama, install your car at the lowest prices” all these are an ease for customers providing ways of efficient communication. Whether going to the bank or banking from home through online banking. The HD Bank supports small business financing by letting you enjoy a 5% special financing rate for small projects and an 8% for medium ones. Mentioning the purchasing card on their website in more details to enjoy up to 10 months without interest on your instalments. The OOH campaign uses an excellent visual for billboards and in one sentence, in order to make customers read it and hold the message while driving in Cairo streets at the maximum legal speed. The contrast in colors used is elegant and fancy as their offer and this is how it’s such a success with their sort of alliance with Mercedes brand. For more information on our campaign’s budgets, types, locations, media plan, OOH kinds and more. Just contact Monitoring-Out-of-home (MOOH) the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
