Al Seef is a buzzing attraction with a captivating ambiance that reverberates throughout its distinguishable cultural roots and contemporary regions. It is scattered out over 1.8 kilometers and is rooted in Dubai's history and tradition. Al Seef, which opened in late 2017, commemorates Dubai Creek's roots as a renowned coastal pearl diving center. There are two sections: the historic area with traditional architecture, and the second region with more modern constructions, featuring restaurants, stores, hotels, and even yachts. It showcases all these aspects through an OOH campaign in Dubai. The visuals feature both styles; one follows the modern vibes and the other has a more traditional sense. The first billboard features a couple, wearing chic sunglasses and stylish clothing, dining in a trendy-looking restaurant, quoted by “Waterfront dining by the Creek”. The other billboard features two women in an Arabesque location with sandy dunes and classic buildings. They are also wearing traditional, black abayas to emphasize the cultural point, with the caption “Explore a traditional Emirati souq”. The visuals encompass both directions Al Seef is going for. This new campaign was introduced to Dubai via digital screens in the second week of July in limited locations.
