Orange Egypt has made a strong appearance this summer on Cairo's OOH billboard arena raising awareness for "GO '' internet packages that guarantee the most generous mobile internet bundles that you can use the way you want. GO internet packages from Orange will provide a big bulk of MB's that ensure maximum benefit of the internet in terms of social networking, maps, & video and music apps or websites. The new bundle is also very reasonably priced since the billboard highlights the unique selling proposition of "One Giga for One L.E.". 

The pro telecom operator last popped up on Greater Cairo's billboards with a massive collaboration with Coca Cola and superstar Tamer Hosny, advertising for free units and splendid promotions. Orange is now back on billboards with GO "The Best Internet Package", highlighting in the ad copy that the bundle includes use of platforms such as; Snapchat, Twitter, TikTok, Whatsapp, Instagram & Facebook. The advert also portrays starfish and seashells which indicates that the offer is particularly active for summer 2021. The ad also gives steps to consumers to subscribe to the bundle. These steps include dialing #4# for renewal or subscription and downloading the "My Orange" application. The campaign heavily induces the brand's main color pumpkin orange to maintain brand identity and familiarity and to influence feelings of attention, warmth, enthusiasm, adventure, balance, energy and security. 

To find out more about Orange's campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations. 

Campaign Credits

Industry: Telecommunication

Brand: Orange

Advertiser: Orange Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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