Talabat Mart has stimulated people's appetite across Dubai with its latest OOH campaign with the tagline of “Fill Your Fridge in 20 mins”. Talabat is a popular online meal delivery service in Kuwait, Saudi Arabia, the United Arab Emirates, Bahrain, Oman, Qatar, Jordan, Egypt, and Iraq. They link people with their favorite eateries in a seamless manner. It only takes a few taps on their site to place a Talabat order from your favorite restaurant, and now they offer the Talabat Mart service, where you can order groceries and not just from restaurants. 



The huge campaign promises to “Fill Your Fridge in 20 mins” in both English and Arabic. The visuals feature a bright orange color that captures eyes from miles away. There are also pops of colors, such as yellow, green, and red, which makes it even more eye-grabbing and pleasing to the eyes. The cheerful colors and illustrations of fruits and vegetables are cleverly placed behind the "20" in the billboards, which helped in evoking the audience's appetite.

The campaign has popped up in the second week of July 2021 with limited locations on Bridge Billboards, Lampposts Billboards, and Digital Screens in Dubai and Sharjah.

The Art & Science of OOH

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