Max Fashion release a new massive campaign on UAE's key OOH scene promoting latest trends and individuality in style through the brand's most recent, contemporary fashion collection. Max Fashion has been maintaining a strong reputation since it has been dominating Dubai's billboard arena for a while now. The brand tends to empower women and update adverts consistently. Max Fashion's last campaign celebrated individuality by advertising for its June Collection while also giving an idea regarding price ranges of selected pieces to stimulate the idea that the brand is reasonably prices, however, this most recent campaign excludes prices and encourages consumers to shop either in-store, online or through the website maxfashion.com via smartphone. The ad copy also motivates audiences to download the official application from App Store or Google Play. The campaign uses fashion photography of several distinguishable styled outfits for women along with displaying some bags, belts & accessories that match perfectly with the chosen outfits. The adverts also inform the Emirati audience that Max Fashion is available at City Centre in Ajman. The campaign heavily influences a much easier & faster way to shop for new clothes that adopt latest trends. The campaign is a relatively limited, yet new one that was published during the second week of July & distributed as digital screens, uni-poles, & hoardings throughout Dubai & Ajman.
