The leading customer-focused bank in the UAE, RAKBANK has made it on Dubai's streets   With a new outdoor campaign to announce that you can “get 10% cashback with your digital wallet and RAKBANK MasterCard”. This campaign soared after presenting its fortunate Emirates Skywards World Elite Mastercard Credit Card and offering multiples of exclusive benefits and discounts for its users in its previous OOH campaign

Dubai Summer Surprise (DSS) comes back this year with amazing shopping deals, shop-and-win promotions, surprises, thrilling competitions, and floppy exciting entertainment for the whole family. What’s more now is to earn up to 10% cashback on all your wallet spends, so to opt-in, simply “SMS DSS to 7010” and get rewarded for what you spend with 10% cashback on your RAKBANK World MasterCard Credit Card. The visuals depict a RAKBANK's cardholder excited about getting redeemed 10%. The visuals were spotted on a baby blue or sky blue color to give more trust and reliability to the ad, adding the website “”. This campaign emerged in the second week of July with limited locations on Digital Screens in Dubai

The Art & Science of OOH

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