#EatLikeAPro is Beko HarvestFresh’s hashtag, it preserves vitamins for a longer time. Beko HarvestFresh™ stimulates natural 24 hours of sun cycle to preserve vitamins for longer. Getting them to eat healthy takes a long time. But FC Barcelona players also eat veggies. Until the time kids are convinced to #EatLikeAPro. The campaign was launched in order to encourage kids to eat healthy because it takes so much time to convince them to do so, but by the help of their favorite FC Barcelona team who also “eat veggies,” Beko was able to convince kids to imitate FC Barcelona players. Fresh, natural, and healthy are the messages behind the OOH campaign. Beko HarvestFresh™ is Inspired by nature and powered by light; Reconnect with NatureBeko brings natural light cycles to the fridge and lets you enjoy the healthy lifestyle that it inspires. In the blue and white colors used in the visual billboards placed on Cairo's streets, people will easily notice the brand and feel the freshness of the healthy food. Moreover, the innovative 3 color technology that mimics 24 hours sun cycle inside the crisper, to preserve vitamins in vegetables and fruits Tested based on vitamin C and vitamin A measurements in tomato, green pepper, carrot, spinach and celery directly exposed to the light technology compared to Day 0 conditions over a 5 years day period”. If you’re interested you can learn about our campaign’s budgets, types, locations, media plan, OOH kinds and more by contacting Monitoring-Out-of-home (MOOH) the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
