Changan rises again on Greater Cairo's OOH arena, introducing the New Alsvin & Eado DT. Exploring Changan's lineup, it is obvious that the New Alsvin has outstanding performance that caters for the ambitious soul on the road with the suitable extent of innovation needed to interact with your car in the most convenient and natural way. It is also a car that prioritizes safety above all. The ad copy shows that the New Alsvin has an exceptional exterior which derives magnificence through unique designs. The car is also convenient at a high extent with features which are accessible now more than ever with; a sunroof, cruise control, a touch screen, Bluetooth, USB port & number speakers. The advert reflects on the car's exquisite exterior & interior using a silver/grey model of the car. The Eado DT is a car with advanced innovative technology since it is capable of seeing the road ahead and recognizing any obstacles like never before. The car is also able to adapt to changing driving scenarios and the ad copy reflects that the interior is designed to move you with style. A red model of the car is portrayed in the visual and is advertised as a comfort zone. Changan's previous OOH campaign also attempted to raise awareness on The Eado DT & New Alsvin, however, their new campaign uses more creative designs and have added locations to make the campaign massive. The ads can be considered an extension of the campaign in this case. To learn more about GB Ghabbour's campaign, visit Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence company and analysis system active in Cairo and Dubai to find out more about campaign types, kinds, budgets, locations and more.
