Mondelez Egypt Foods rises on Greater Cairo's billboards with a new OOH campaign, showcasing their all-new Trident chewing-gum with its iconic longer-lasting & stronger flavors. Trident's prior campaign promoted the chewing gum by using slogans such as Enjoy Every Gum & Taste of Freshness, however, Trident has popped right back on Cairo's billboards with a more creative design which is bound to attract segments of youth in Egypt. The ad copy uses the appeal that quarantine and social distancing has created a vibe of boredom and that every person who Opens” a Trident chewing gum will eliminate this boredom completely since Trident Gives Taste to Every Moment. The ad copy features the company's top flavors which include; watermelon, strawberry, and mint. Each visual has a multicolor background of pink, green and yellow. The billboards all show clipart of mint leaves, strawberries & watermelon while indicating that the new line has a Better Taste. The campaign also uses photography of a young man & woman who seem extremely happy opening Trident's chewing gum bars. To learn more about Trident's campaign, visit Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence company and analysis system active in Cairo and Dubai to find out more about campaign types, kinds, budgets, locations and more.
