Dubai’s roads were dazzled by the OOH campaign of Al Jaber Optical, the UAE's premier optical and eyewear business. Al Jaber Group created Al Jaber Optical in 1982, and they introduced the brand McLaren, offering cutting-edge sunglasses. Designers from McLaren Automotive and the L'Amy Group collaborated to develop one-of-a-kind eyewear that establishes new benchmarks in the industry. The billboards are reminiscent of a 90’s thriller movie, with the male model embodying the energy of Tom Cruise and sleekness of the night sky with the golden car headlights hitting him from behind. The used deep blue color connotes to the depth and stability of the glasses and gives off a mysterious air. It also shows the level of expertise that McLaren has. The orange tinge from the car’s lights is the same tint of his sunglasses, which ties the whole shot together and makes it put together. The car in the background reinforces McLaren’s original identity and its strong position in the racing industry. They feature the model wearing the industry-first sunglasses; the 3D printed pure titanium design and Leica sun lenses that push groundbreaking technology to its limits. They are the first to use Leica Eyecare's newest lens technology and are coated with AquaDura Vision anti-reflective, hydrophobic, and oleophobic coating to provide excellent clarity. Each of the five varieties of sun lens models is tailored to a unique environment. For the very first time, this new campaign materialized in the second week of July in limited locations on Digital Screens in Sharjah, as well as on Lampposts Billboards, UniPole Billboards, and Rooftop Billboards in Dubai
