Dubai Summer Surprises rises on UAE’s billboards with your new favorite hangout The Beach, a coastal town with stylish cafés along with high-end street shopping with the hottest deals. Relaxation on the beach meets blockbuster movie screens with Gourmet family dinners and mouth-watering views of Ain Dubai. DSS launched a recent massive campaign to promote the wide range of events and activities that will be happening for Eid Al Adha celebrations 2021 and it has now made another appearance particularly attracting consumers to The Beach. 

The campaign shows that Dubai Summer Surprises will be present from the 1st of July till the 4th of September. The advert can be considered an extension for the prior campaign focusing more on the offerings of The Beach which include a mouthwatering journey on beautiful seashore with everything from sun loungers, cabanas, day beds, umbrellas, and towels the next time you visit Sea Breeze at The Beach opposite JBR. The campaign uses the ad copy “Summer days & Summer deals!” in eye-grabbing tiger orange which tends to energize the audience and calls to mind feelings of enthusiasm, warmth and excitement. The campaign also uses a fresh and colorful design and tells consumers to “Scan the above QR code to score a great offer”. 

The campaign is a limited and new one that was published in the first week of July. It was distributed as digital screens across Dubai City. 

The Art & Science of OOH

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