The real estate OOH marketshare jumps from 30% in May to 40% leading the rest of the industries as always. Noor’s OOH campaign of TMG is behind the scene, the campaign leading the top campaigns of June, we are pretty sure you noticed the great launch of the project that popped up across all the media including the outdoor advertising.
On the other hand, the automotive industry made a quantum leap from 5% to 7% of the OOH marketshare in June 2021 to occupy third place after the telecommunication that fell one percent from the last month to be 11%. Automotive overcomes the FMCG that fell one percent to be 6%, and the foodservice that holds 6% for the second month in a row, also the retail industry holds 5% for the second month and could keep the sixth place also.
Parallel to the real estate industry and automotive increment, the occupation moved by one percent, the total campaigns reduced from 173 in May to 163 in June, but the new campaigns jumped from 56 to 63, and the ongoing campaigns from 122 to 104.
You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, our partnering OOH media intelligence company and analysis system in Cairo and Dubai. It keeps a track of the action happening on billboards regarding advertisers, campaigns' budgets, media plans, OOH kinds, and more. As well as you can reveal more via explore the top 20 campaigns that dominated Cairo's billboards this month through… https://insiteooh.com/article/4827-real-estate-clutters-the-ooh-top-campaigns-but-noors-outdoor-advertising-campaign-grabbing-the-top-with-a-gap
Industry: Marketing & Advertising
Brand: INSITE OOH MEDIA PLATFORM
Advertiser: INSITE OOH
Region: North Africa
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