Egyptian leading edible oil manufacturer ARMA launches a new OOH campaign to celebrate Crystal 25 years of continuous growth and success in the market. One of the first local brands to raise awareness about nutritious properties and care about Quality standards, Crystal has been a beloved brand among Egyptians since its launch in the 1990s. The ads showcase two different backgrounds for their corn oil variety, both of them including a happy lady pointing at the corn oil bottle and a big red heart that reads “25 years” with the slogan “The heart loves”, references to their anniversary and the healthy properties of the cholesterol-free cooking oil. With Gates, Large uni-poles and Megas, the campaign can be spotted in certain locations across the Greater Cairo.