Cheese Town turned up with an OOH campaign to bring joy and spread joviality across Dubai, introducing its highly anticipated event Tom and Jerry in Ibn Battuta Mall from 1st July till 30th July. Cheese Town will display unique artworks and sculptures offering ideal picture-taking opportunities as well as a variety of entertaining games for the whole family to enjoy. On a big screen, Tom and Jerry clips will be streamed, whereas a live small orchestra performs the legendary cartoons' music and sound effects, also from July 1 to 10, there will be six daily performances. Visitors can also meet the seven-time Academy Award winners with meet & greets arranged every day from July 1 to 10 and every weekend till July 30.. The OOH campaign uses the striking yellow color to grab attention and give positive connotations of high energy and optimism. This perfectly fits with the entertainment aspect of Cheese Town and its identity. Not only, but also it works well with its main target audience; children and families. Moreover, Tom and Jerry were featured in the ads, which caught people’s eyes, and raised buoyant emotions in whoever sees it. This campaign swept in the first week of July with limited locations on Hoarding, Mega Com, and Lamppost billboards in Dubai.
