Style Home Real Estate Development rises on prime billboards of Greater Cairo to raise awareness on and promote The Icon Residence Compound that is available in New Cairo. The location is approximately 5 minutes away from the AUC and 15 minutes away from Suez Road. It has been long-awaited since The Icon Residences last extended campaign, however, the company is back stronger, offering a wide variety of distinguishable units provided including apartments, duplexes & penthouses. 

The units are fully finished and include air conditioning. The residence also offers many services including kids' areas & playgrounds, walking & jogging tracks as well as huge garages and parking areas. The ad visual also reflects that The Icon Residence is offering up to 10% down payment and up to a 10-year installment plan. It also portrays a smiling woman who states that household groceries or needs are only a couple of steps away. The advert also highlights that the compound is located in the 5th settlement. A photograph of The Icon Residence is used for the campaign which shows a grocery shop & a hypermarket beside each other. Another visual portrays a man admitting that the compound uses European architecture and community standards. Another visual shows a young boy stating that his neighbors have become his friends while a middle-aged man is shown claiming he watches matches with his friends in the club house provided by the residence. Multiple color schemes were used to attract different segments of the target audience passing by main roads of Cairo city. 

For additional information on The Icon, Residence campaign check out Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, for more information on campaign budgets, types, kinds, locations and more. 

Campaign Credits

Industry: Real Estate

Brand: The Icon

Advertiser: Style Home

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Promotional Campaign

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