Emirates National Oil Company Limited (ENOC) is a leading integrated global oil and gas player working across the energy sector value chain. An entirely owned company of the government of Dubai and it continued to drive towards economic diversification and sustainable development. They are seeking to be an innovative energy partner by delivering sustainable value and industry-leading performance. This OOH campaign is designed to amaze UAE’s citizens with the offerings that ENOC’s promise audiences, where you get the chance to win the marvelous Mercedes C200, besides, the 25,000 AED in cash. Using the word “WIN” in a pinkish color, contrasting with the billboard's color palette used; to make all the focus on it. The popping three colors are shown on the billboard; pink, yellow, and navy blue make the campaign more recognizable, whenever “ENOC” is mentioned. ENOC’s mission is to deliver world-class sustainable and integrated energy solutions by striving for excellence in operations, innovation, and satisfaction for its employees, customers, and partners. The OOH campaign emerged in the first week of July on Digital Screens in Dubai
