The American University in Dubai is one of the most credible universities in the region and situated in the most rapidly evolving, cosmopolitan cities in the world. The private, intellectually and ethnically diverse school of higher learning offers an internationally renowned American education. They are proud to display their prestige and status through an OOH campaign in Dubai after receiving a rating by Quacquarelli Symonds' QS World University Rankings. It is a yearly release of university rankings that specializes in higher education. The billboards spread the fact that the QS World University Ranking has named AUD as the number 1 university in Dubai for the 5th consecutive year in a row, with a split black background. They also feature both the AUD logo and the QS Rankings logo; with AUD’s website and social media on the bottom. The other half of the outdoors ad is a visual of the AUD campus at nighttime, showing off its pillars, rigid structure and pristine, creamy color of the Greek-like architecture. The university is proving its multi-cultural and international side and how not only they are scholarly superior and advanced, but also have an attractive campus. The solid, monochromatic tones of the billboard with the goldish hue reflections of the night lighting indicate the royal and professional nature of the college. The campaign flooded Dubai with uni-pole billboards in the first week of July in limited locations.
