From Contact Development, the reigning real estate company comes its newest creation yet; the Quan Tower, nestled in the New Capital in the Central Business District. The OOH campaign swept across Cairo with an OOH advertising campaign.
The OOH ad fades gradually from deep blue to a greenish-blue with an aqua hue to a warm apricot tone to a burnt amber, with a white ad copy. This gradient of colors draws people’s eyes to the billboard. The writing is entirely in English, showing off the brand's name and presenting "An Iconic Sky Food Court Fronting the Iconic Tower”. The ad copy reveals that this new project is commercial, administrative, and medical units. The billboard also features a view of the tower with its glossy, refined face, and colossal stature in order to attract people. The hotline is also added at the bottom, alongside the sponsors and Contact Developments' logo.
Keen to find out more information about Contact Development’s outdoors ad? You can know this and more (like OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
Industry: Real Estate
Advertiser: Contact Developments
Region: North Africa
Tags: Awareness Campaign | New Administrative Capital | New Capital | Contact Development | Quan Tower | the Central Business District
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